It’s the water we swim in, an “Image is everything” and a “just do it” world. Pay attention to the outside, “perfect the package” so to speak.

The hard part about cultural norms is that that they feel, well, normal. They are our constant companion and, so, they become our reality. So, when we see a certain body type or “flawless” look upheld in media and advertising, it’s assumed that that’s the “norm” for women in the world; that’s what our bodies or skin or faces “should” look like.

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